Aviator Coffee is an online retailer of speciality coffee, selling single-source, Rainforest Alliance and unique blends direct to coffee lovers or on a wholesale basis to coffee shops across the country. Owner Max Moccia set up Aviator Coffee in 2016 after spending several years working for his father’s Italian coffee company. 

Rather than pursue purely Italian coffee, Max wanted to focus on using ethically-sourced coffees from South America, keeping up with the latest worldwide trends and developments in the industry. Online customers can treat themselves to bags of whole bean or ground coffees such as the medium-roast Spitfire and Horizonte or the dark-roast Wingman; a wide range of speciality teas are also available. Wholesalers can also arrange to purchase or lease the latest coffee machinery for their businesses.

An environmentally-responsible business, Aviator Coffee goes to great efforts to ensure that their packaging and waste disposal is environmentally sound, and they are in the process of switching their vehicles from diesel to Euro 6 petrol engines to reduce emissions. They have achieved the Rainforest Alliance certification for most of their products and are working to support direct trade, to protect the livelihoods and wellbeing of farmers in developing countries.

How does Aviator Coffee use Safestore?

Aviator Coffee is an online retailer and therefore doesn’t need physical premises from which to sell their products. The positives of this are that they don’t need to pay expensive overheads such as commercial rents or business rates. Their delicious stock needs careful storage, though, so for the last three years they have used our Borehamwood store to keep their coffee, tea and equipment clean, dry and secure. 

Owner Max Moccia can highly recommend Safestore to other business owners. “I have used Safestore Borehamwood for the last three years. They offer excellent facilities for a reasonable price. Their friendly and efficient staff are always at hand to give excellent customer service.”

Find out more

To place an order or to find out more about Aviator Coffee’s products and services, click here.
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Award winning customer service at Safestore

We put customer service at the heart of all that we do, and we’re thrilled to have been recognised for this commitment by Feefo, an independent customer rating service.
In 2024, we were awarded the prestigious Feefo Platinum Trusted Service Award for the fifth year in a row, as well as the first ever exclusive accolade in customer service – the Feefo 10 Year of Excellence Award!

The independent recognition from Feefo that we’re delivering such a high level of customer service is something we’re really proud of. The fact that so many of our customers are happy to leave us such positive reviews online is the icing on the cake, and we’re determined to maintain that level of service.

We’re also delighted that our customers have rated us as Excellent on Trustpilot, giving us 5 (4.8) stars from over 8,500 customer reviews.

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