Safestore and Our Community

The Safestore Group seeks to be an integral and trusted part of our communities nationwide and this is achieved largely in part by our partnerships with local charities. It is our continuing commitment to behave ethically and contribute to local communities and society at large as we believe that building and developing trust with those around us is one of the sources of steady business operations.

Over the year, we have sponsored charity events with cardboard box donations, employees have volunteered in community projects and we have provided free storage space for a number of charities.

We have:
  • provided fundraising support to existing and new local charity partnerships;
  • provided free or discounted storage space for 161 charities within our local communities through our “charity room in every store” scheme. This is a 41% increase on last year; and
  • leveraged social media and our blog platform to promote our charity partners and raise awareness of their cause.

Hands On London

Safestore has been supporting Hands on London’s “Wrap Up London” campaign for the past six years. The charity, which promotes community- based volunteering, organises the annual campaign encouraging Londoners to donate any unwanted coats ahead of the winter season.

In November 2016, we provided storage space at three London stores to facilitate the sorting, storage and distribution of coats to over 100 charities, homeless shelters, vulnerable women and children centres, elderly people in need and refugees.
Several members of our Head Office team joined over 800 volunteers to collect nearly 23,000 coats. The rapidly growing annual campaign also added additional collection locations as part of a plan to grow it nationwide. Making its debut in Manchester, we supported the campaign with storage space in one of our northern stores.

"We are extremely grateful to Safestore for supporting Wrap Up London 2016. Not only did they generously donate storage space at three Safestore locations around London to make the storage, sorting and distribution of thousands of coats possible, but the help and enthusiasm of all the Safestore team members at Head Office who came to help really did make a massive contribution to the campaign’s success.

"The accessibility for people to donate a coat would not enjoy the impact that it does without the help of Safestore. We were also excited to launch Wrap Up Manchester, where a number of coats were collected – many thanks to Safestore for helping us to keep thousands of vulnerable Londoners and Mancunians warm this winter!"
Jon Meech - CEO, Hands on London

Grenfell Tower - our response

June 2017 saw the horrific fire in a tower block in West London, which claimed the lives of many people and left many others homeless. Our Notting Hill store is located very close to the tower block – in fact, the store was within the cordoned off area and was closed for two days.

Our marketing department received a lot of requests for help with storage space as donations poured in and space began to run out. Such was the response to this tragedy that donated items soon began to exceed the demand.

We were able to offer storage space to enable the sorting and packing up of items. We also donated over 2,000 boxes and tape and pens to twelve different charities and organisations. In total we provided 800 sq ft in Notting Hill, eight rooms totalling 1,875 sq ft in Acton and 500 sq ft in Crystal Palace.

"Following the Grenfell Tower fire and the amazing support from the public, as a store team we were able to offer a number of large spaces to eight different charities as well as offer support to the local tenants and the nearby local pre-school nursery.

"All of the team really stepped up during these testing times, by showing a truly professional manner with a real sense of empathy to everyone who has been affected by this."
Perry Godfrey, Store Manager, Notting Hill

The Honeypot Children’s Charity

The charity offers both respite breaks and outreach support to young carers and vulnerable children, many of whom would otherwise have nowhere to turn.

Not only did we donate free storage space to free up resources and funds for the charity, our Head Office colleagues held a charity breakfast event to raise money and awareness for this fantastic charity who work with young carers to give them a break from their responsibilities.

"We are extremely grateful to be partnering with Safestore Earls Court. They have enabled Honeypot to save money through offering us help and storage when moving office.

"This support enables us to concentrate our efforts and direct the funds saved to our vital services. A direct benefit of which is ensuring young carers and vulnerable children have the opportunity to make the most of their one chance at childhood."

Melina Alexandrou, Corporate Partnerships Manager, The  Honeypot Children's Charity


In the summer we were contacted by DIY SOS, the BBC series hosted by Nick Knowles, which enables amazing home renovations to transform the lives of deserving families. In this case, the family was of PC Kris Aves, a survivor of the Westminster terror attack in March 2017 who was left paralysed, wheelchair bound and subsequently unable to return home.

The BBC was looking to store the family’s belongings during the renovations and we were able to support by donating space at a local store. In addition, volunteers from Safestore’s Head Office were able to go along to the project and work alongside local tradespeople to complete the big build within ten days.

"It’s been a privilege to have played a part in getting Kris home and back with his family. The sheer joy on their faces was an absolute pleasure to witness. It was great to be part of the local community, to work together and achieve so much in a short space of time!"
Wanjiku Calver - Marketing Manager, Safestore

Other Local Charity Support

In addition to our fundraising and voluntary activities, we continue to support individual charities with free storage space through our “charity room in every store” scheme.

This year saw a 41% increase in the number of charities we have partnered with who are receiving free or discounted storage space.

This space has enabled a diverse range of local charities to focus on their core activities without the added cost of storing donations and archives etc.

In addition to the provision of storage space, we actively encourage our colleagues in Head Office and in stores to make a positive difference to the local community by supporting charities through fundraising and volunteering.

During the year, some of our colleagues took part in the gruelling Tough Mudder challenge whilst another speed-hiked the iconic Tour du Mont Blanc trail. Another group spent a cold night sleeping rough to raise money for a homeless charity whilst another store acted as a drop off point for a local toy appeal.

Whilst we support many charities in the vicinity of our stores, we believe it is important for us to support our colleagues when they take the initiative and go above and beyond to raise awareness and fundraise for charities close to their hearts.
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