E4U Electricals UK Ltd began as a small business based out of a one-bedroomed flat: it’s now a multi-million-pound business selling electrical cables and accessories to customers worldwide. They sell HDMI, Toslink, Ethernet, Jack and RCA cables, as well as a wide range of electrical accessories and TV/car mounts and brackets: all are marketed with their IBRA brand name, which has become synonymous in the industry with quality and efficacy.
As their business and reputation grew, it became impractical to safely store their increased stock at the flat, and they began to look for other premises. Now, they rent three self storage units (including one of an impressive 1700 sq ft) at our Barking & Dagenham store.
How does E4U Electricals UK Ltd use self storage?
Since E4U sells exclusively online (through their own website, eBay store and Amazon storefront), there was no need for them to spend money on commercial premises. Renting a shop would have involved having to pay business rates and public liability insurance as well as security costs and commercial-rate rent: overheads that are simply not worth the cost for this type of business.
By using self storage units, E4U pay a single, low weekly fee for their room. They can increase or decrease the size of their unit at any time, with no extra cost or penalties, so they only have to pay for the space they actually need.
Our staff can accept deliveries on behalf of our customers — so the E4U team can spend their time processing orders and running their business without having to wait around for parts to be delivered to them.
What does E4U Electricals Ltd think of Safestore?
Jack Syed, owner of E4U, feels that Safestore ticks all the right boxes for what his business needs. He says, “Safestore is perfect for businesses like ours. Using self storage at Safestore has enabled us to grow far more than we ever could have done if we had remained based at home, and is far more cost-effective than if we had rented a shop. We particularly appreciate having deliveries accepted for us by the Safestore staff, and the high levels of security at the store. Our store is easy to find, always well maintained, and the staff are always friendly and helpful. "
Find out more
To check out the full range of E4U's "IBRA" products, take a look at their website, Amazon storefront, or eBay store.
If you’d like to know more about how Safestore can help your business, call us or complete our contact form and one of our friendly team members can talk to you about what size unit and which store location might be best for you. If you’d like to book a unit, you can click to book online with no deposit to pay — you can use our store finder to choose your most conveniently located store and use our walkthrough videos to help you decide what size of unit might be most useful.
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